An interesting thought on branding


Coca-Cola started featuring Santa in their ads back in 1931, and turned him into an icon. The shape changing elf is now a brand with a global presence. That’s what Coke’s sentimental approach to branding has created. Its not the jargon of today’s  branding gurus but understanding the power of sentiments and building powerful emotions that creates a lasting brand.

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Author: treasurexm

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