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  • Santa

    By: treasurexm

    An interesting thought on branding Coca-Cola started featuring Santa in their ads back in 1931, and turned him into an icon. The shape changing elf is now a brand with a global presence. That’s what Coke’s sentimental approach to branding has created. Its not the jargon of today’...

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  • Wal-Mart’s success stems from a deeper purpose

    By: treasurexm

    Raised on a farm in America’s heartland, he came of age during the Great Depression. This probably explained his predisposition for frugality. Standing five feet nine inches and weighing only 130 pounds when he played football in high school, Sam Walton, the founder of Wal-Mart, learned early the ...

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  • Brand Loyalty

    By: treasurexm

    After September 11, there were customers who sent cheques to Southwest Airlines to show their support. One note that accompanied a cheque for $1,000 read, “You’ve been so good to me over the years, in these hard times I wanted to say thank you by helping you out.” The cheques that Southwes...

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  • This is Leadership

    By: treasurexm

    Great leaders rally people to a better future. Leaders are fascinated by the future. You are a leader if, and only if, you are restless for change, impatient for progress, and deeply dissatisfied with the status quo. As a leader, you are never satisfied with the present, because in your head you can...

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  • Passion illustrated

    By: treasurexm

    What is Passion? We often talk about passion but find it surprisingly difficult to explain what it means. I found two quotes that might add flavour to your definition of passion. I find them to be very inspiring hope you will feel the same. “Passion is the emotional fuel that drives your vision. I...

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  • I Need You

    By: treasurexm

    “You know how you survive? You make them need you. When they need what you have, they have nowhere else to go” – Bill Gates Where will you go if you don’t have Microsoft Office? Value is often a matter of how you see what you do. For example notice the following conversation betw...

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  • Who killed my iPod?

    By: treasurexm

    Why did Apple kill its own product in the name of innovation? Interestingly it is not only external market forces that can cause a consumer product or brand to become irrelevant as competitive dynamics change over time. Consider how Apple essentially put its own iPod out of business. The popularity ...

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  • Intoxicated by Success

    By: treasurexm

    Did Success Kill Kodak? Can we say that an intoxication borne of success eventually killed Kodak? During its 131-year history, Kodak was renowned for its innovation, flexibility and responsiveness. In the early years, founder George Eastman pioneered a cellulose film technology to replace the bulky ...

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  • Innovation workshop with IPM

    By: treasurexm

    A one day public program on Innovation with the Institute of Personnel Management will be conducted on the 23rd of July 2013.

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  • Focus

    By: treasurexm

    If today your company doesn’t know what it’s ONE Thing is, then the company’s ONE Thing is to find out! When you see someone who has a lot of knowledge, they learned it over time. When you see someone who has a lot of skills, they developed them over time. When you see someone who …

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